Istanbul 2020 Olympic bid officials on Monday unveiled sponsorship deals worth $20 million with seven of Turkey's leading companies as they seek to pitch the country's growing economic clout as an asset for their candidacy.
Turkish airlines, Koc Holding and leading mobile phone operator Turkcell are among the companies who signed up to the bid, competing with Madrid and Tokyo for the 2020 summer Olympics.
"This is the largest private sector investment in any sports bid in Turkish history," bid leader Hasan Arat said in conference call with two international news agencies. The list of sponsors also includes Uelker, Dogus Group , Digiturk and Sabanci Holding.
Istanbul_image via Shutterstock.