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Smart TV alliance adds new members

by Ruchi Shroff on Sep 2, 2012




Qualcomm, MStar, Obigo and YuMe will join the Smart TV alliance that was founded in June by LG Electronics and TP Vision (Philips). Toshiba joined shortly after.

Qualcomm and MStar will bring their expertise and understanding in hardware design to the consortium while Obigo, a web browser provider and application developer, will provide input from a developer’s perspective. YuMe, a provider of video advertising software and services, will deliver knowledge and experience from the advertising community.

"The diversity of the Smart TV Alliance is reassuring because it shows that this is an industry movement, not just an initiative from TV manufacturers,” said Richard Choi of LG Electronics, president of Smart TV Alliance, in a statement.

As different communities in the Smart TV industry come together, the Smart TV Alliance will announce the SDK 2.0 specifications on its website. By looking at these specifications, developers will be able to understand what capabilities to expect on 2013 products and plan their application development accordingly.


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