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AV in the Middle East

on Aug 28, 2012


Randal A Lemke
Randal A Lemke

InfoComm International recently released its 2012 Market Definition and Strategy Study, announcing that commercial AV is expected to be a $115 billion industry by 2015. This report, which was based on interviews with professionals around the world, validated much of the positive feedback we have heard about the industry worldwide.

According to the study, the Middle East pro-AV market grew from $1.1 billion in 2009 to $1.58 billion in 2012, and is projected to reach $2.38 billion by 2015. In fact, the Middle East / Africa pro-AV market is one of the faster growing global markets. As could be anticipated, the Middle Eastern pro-AV market was impacted in 2009 and early 2010 by the economic downturn. However, the market is recovering.

The Middle East and Africa markets offer strong potential given the low penetration of pro-AV in these regions. However, political instability is never good for business, and this uncertainty is a factor that has affected the pro-AV market in impacted countries – potentially hurting market growth.

While the economic downturn hurt growth in 2009, especially in Dubai, the overall Middle East market is recovering. The FIFA World Cup in 2022 is expected to significantly help market growth, with the building of hotels and stadiums over the next decade.

If Qatar wins its bid to host the 2020 Summer Olympics, that would also spur growth in the region. Saudi Arabia is the largest single market in the Middle East, accounting for nearly 40 percent of the market. Qatar and the United Arab Emirates (with Abu Dhabi and Dubai leading the way) are second and third in terms of AV spend in the region. Iran is also a key market for European and Asian manufacturers.

While the Middle East pro-AV market is driven by large building and infrastructure projects, large events are expected to help stimulate market growth. AV for venues and events are expected to grow from $155 million in 2009 to $347 million in 2015, a 15 percent increase. A growing appreciation of the benefits of renting pro-AV solutions will also stimulate growth in rental and staging.

InfoComm MEA 2012, 18 October 2012 at the Dubai International Convention and Exhibition Centre assembles the widest range of AV systems and technologies to help bring your business to greater heights.

More than 80 exhibiting companies will offer their latest products and expertise for diverse applications. You can see the newest AV and information communication equipment being demonstrated, learn new ways of using AV/IT technologies in your business from education sessions, and consult with specialists and experts about your particular requirements.

Exhibitors will present solutions for videoconferencing, e-classroom, smart buildings, projection and display systems, digital signage and digital out-of-home media advertising, broadcast and entertainment production and delivery, security and safety surveillance, emergency or operations command and control, digital network integration, etc over five days for your sourcing convenience.

InfoComm University Seminar themes will include AV/IT in 2015, current and upcoming standards, projection mapping, acoustics and sound system design, distributed audio, digital video, and streaming technologies and applications.

Industry conferences, for end-users that use AV as part of their daily work in IT, education and hospitality will help you increase technical know-how, expose attendees to new possibilities through AV, and demonstrate how to make AV work for them.

If you are new to the AV industry, or new to InfoComm MEA, please join us for the Education and Hospitality Tour. InfoComm staff will walk you through the show floor, identifying different types of technologies and their uses so you know exactly what you’re looking at, or looking for. After this quick tour you will be armed with the knowledge you need to make the best use of your time at the exhibition.

Randy A Lemke is CEO, Infocomm Int’l.
Register at infocomm-mea.com


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