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Hollywood heavyweight James Cameron has hit back at critics of 3D movies, claiming that the movement is far more than a flash in the pan. The Oscar-winning Titanic and Avatar director insists that a 3D revolution is in full swing, and even thinks that every film could be 3D within five years.
"When the consumer electronics manufacturers bring to market sets that don't require glasses, at that point, it's going to explode like crazy, the market is growing," Cameron told the Consumer Electronics Show in Las Vegas last week. "The number of networks and terrestrial broadcast companies, cable companies and satellite companies that are investing in 3D is increasing all the time.
"With colour (movies), people wanted it, but the transition actually took 25 years or longer," Cameron added. "It wasn't until colour TV came along and people realised that, if they wanted to have their movies played on network television and television was all going to colour, they had to make them in colour, even if they were relatively low-budget films. Everything had to be made in colour, at that point. I think the window of 3D is going to collapse a lot because of sports and live broadcast. I think it's all going to play out over the next two or three years."
Cameron's latest 3D venture, Sanctum, for which he served as executive producer, is due to hit cinemas next month (Feb 11). His comments come soon after Batman director Christopher Nolan shunned 3D in favour of cutting-edge HD technology.
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