Yesterday's 68-all draw between St. Kilda and Collingwood for the Aussie Rules Football (AFL) Grand Final may have been just the third stalemate in the competition's 111-year history. Yet for many fans it was a groundbreaking first, as Panasonic and Seven Media Group teamed up to air the event in high-definition 3D.
The move was announced earlier this month by Panasonic Australia MD Steve Rust. "Panasonic wants as many Australians as possible to experience 3D in their homes," he says, "and we are delighted to join with Seven and the AFL to deliver the first 3D AFL Grand Final to thousands of people around the country."
The match, which according to ratings firm OzTAM was seen by around 3.7m Australians, was the first drawn Grand Final since 1977. A replay has been scheduled for next Sunday (Oct 2). The 3D broadcast was available via its own satellite channel using a 3D-capable television and compatible eyewear.