Home / Formula One to be shown free-to-air: ADMC

Formula One to be shown free-to-air: ADMC

by Digital Production Middle East Staff on Mar 11, 2010

Abu Dhabi Media Company (ADMC) has confirmed that it will broadcast the Formula One championship on its Al Riyadiya 2 sports channel.

ADMC announced that it had won the exclusive regional broadcast rights last week but did not confirm whether or not it would show the championship on the encrypted Al Riyadiya 3 or on a FTA basis.

“We are focused on offering the best coverage to our viewers across the Arab World,” said Mohammad Najeeb, director of Abu Dhabi Al Riyadiya.

“Our efforts complement the growing interest in car racing in the region, including the transformation of Bahrain and Abu Dhabi into hubs for motorsport excellence.”

The Formula One coverage will be broadcast in Arabic. E-Vision subscribers will have an additional English-language audio option.

The first race of the season is this weekend in Bahrain with Abu Dhabi hosting the final Grand Prix in November.

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