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Dubai-based social media platform developer H2O New Media has confirmed a partnership with US streaming specialist Ooyala, which will provide it with distribution rights to Ooyala’s video platform, Backlot, and associated delivery services.
The partnership comes on the heels of Abu Dhabi Media Company's announcement of its intention to start streaming online content and the growing demand from Middle East television and media companies to more effectively deliver and monetise their video assets.
“We spent three months evaluating leaders in the digital streaming space and Ooyala proved to be the strongest platform that best suited the needs of our customers,” said Steve Vaile, CEO of H2O New Media.
“Ooyala’s video solution will give Middle East and North Africa based publishers access to the most robust video platform on the market. With this partnership, H2O and Ooyala will provide publishers with the advanced tools they require to stream high quality content and generate revenue.”
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