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The Qtel Group continued its busy week at this year’s Mobile World Congress in Barcelona with the announcement of a far-reaching content agreement with Universal Music.
Under the terms of the deal, customers of telcos within the Qtel Group will be offered unlimited music downloads through mobiles and the internet. The company will also develop music themed communities and song-sharing applications for its subscribers and offer access to exclusive music events.
“We are seeing a major shift in music consumption behaviour from traditional media into online and now the mobile phones,” said Dr Nasser Marafih, CEO, Qtel. “Customers now expect to have access to their favourite music communities while on the move. This partnership with Universal Music will address their changing needs.”
“We will offer an interactive music experience in partnership with Universal Music Group that will surpass everyone’s expectations, bringing together music, videos, communities and entertainment news, as well as pre-album releases,” added Marafih.
Kuwait, Qatar and Oman are among the first markets targeted for the new service in 2010, with plans to roll-out into more markets over the coming months.
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