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Discovery looks to expand Middle East production

by John Parnell on Jan 26, 2010

Discovery Networks is looking for local partners as it aims to ramp up its Middle East production, a senior executive has told DPME.com.

Although Discovery has already filmed extensively in the region, it is looking to build on this with a commitment to broaden the range of themes covered in its Middle East focused programming.

“We do a lot of production, we have just completed one in Egypt and another in Ethiopia. We have been capturing a lot of the major engineering projects in the region, but there are lots of topics outside of engineering – such as the history and culture of the Arab world – that fit our various programme genres,” said Caleb Weinstein, senior VP and general manager of emerging markets, Discovery Networks EMEA.

“The Middle East is the home of algebra, the birthplace of astronomy for example, there’s the effects of oil on the region; there are lots of subjects we’d like to talk to partners about covering,” added Weinstein.

Discovery HD is set to launch this February on the OSN platform, further boosting the US network’s regional profile.

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