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Harris Corporation has completed the installation of its Broadcast Master scheduling and media management suite at regional pay TV broadcaster Orbit Showtime.
The installation — which includes modules that integrate and automate workflows for sales, scheduling, content acquisition and media campaign management — marks the largest deployment of Broadcast Master software in the region.
Broadcast Master is a single, integrated system that enables Orbit Showtime to centrally manage programme rights and scheduling, airtime sales and final playlist generation for its SD and HD channels.
Broadcast Master is connected to all of Orbit Showtime’s core processes — including existing automation, digital asset management and finance applications — permitting seamless management and data exchange of contract rights, schedules, media information and airtime sales billing between systems.
In addition, the technology provides a framework that allows users to ingest and process material as it arrives and to easily create promotional material, product placements and secondary event messaging.
“The complexity of the project, which included data migration in a live environment, meant that the resources and support from the regional office in Dubai were key factors in its success,” said Said Bacho, regional director for Harris Broadcast Communications, Middle East.
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