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Sony Walkman overtakes iPod in Japan

by Digital Production Middle East Staff on Sep 7, 2009

Sony has taken the largest market share in the portable audio market for the first time in four years and eight months, according to a report by Tokyo-based research firm BCN.

Despite Apple’s 8GB iPod nano taking the top spot with a share of 21.7 percent – almost three times that of the second placed model – Sony products had a cumulative share of 43 percent to Apple’s 42.1 percent.

Apple had a 22.6 percent lead over its rival at the turn of the year.

The figures are slightly skewed however by the omission of Apple’s iPhone from the study.

The growing popularity of the handset as the main Mp3 player could be responsible for Apple’s decline in Japan’s portable audio market.

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