BBC Worldwide’s general entertainment channel BBC Prime, which currently airs in more than 600,000 households in the Middle East, will be relaunched in November as BBC Entertainment.
The rebranded channel will have access to more than 800 hours of new programming commissioned by BBC’s various production arms, including documentaries, comedy and drama series.
New drama series will include This Life +10 and the five-part series Mine all Mine, while comedy programmes will include Lead Balloon S2 and The Omid Djalili Show.
The channel will also air blocks of documentary, lifestyle and children's programming in off-peak hours and will continue to be the home of popular long-running serials such as Eastenders, Holby City and Casualty.
"Launching BBC Entertainment in more than 600,000 households in the Middle East is a significant step in our ongoing commitment to provide audiences with channels that reflect the quality synonymous with the BBC Brand,” said Dean Possenniskie, general manager and SVP of BBC Worldwide Channels EMEA.